Great Photos Matter
Every picture tells a story, and the best real estate photos tell love stories. You might call them. . . . Real estate romances.
If you were single and needed a photo for your online dating profile, would you use the one on your driver’s license? How about your mug shot from that one time when the party got a little too wild? Probably not. You’d go for something a little more flattering.
Selling a home is no different. After all… Everyone wants to live and love in a bright, sunny, happy place with a great view. But no one ever fell in love with a floorplan.
So I need to do more than just document rooms and structures. I need to give buyers a sense of what it feels like to actually be there. I help them imagine swimming in your lake, sitting on your dock, relaxing on your deck, and cooking dinner in your kitchen. Making your home their home. I make them fall in love.
As a real estate photographer, it’s my job to inspire desire. And with the lake homes and cabins we’re selling here in northwest Wisconsin, that usually involves a certain degree of lake lust. Most homes I photograph have great views, and those views are a big part of what we’re selling.
That’s why I work hard to create beautifully composed and lighted interiors whose windows bring the outside in. It requires tremendous attention to detail during the shoot, and then later even more work in post. Creating beautiful, natural-looking images like these takes hard work that can’t be replaced by software shortcuts. It also demands a totally different skill set from that of a local photographer who’s great at weddings and senior class portraits. The difference is more than just artsy or technical, and it’s a difference that really matters.
For the last year or so, I’ve also been creating aerial photos and video. Back in January of 2017 I passed my Part 107 test, and I’m now an FAA-certified Remote Pilot who can legally fly small Unmanned Aerial Systems (UASs) for commercial purposes.
(As of August 29, 2016, a Realtor or photographer must possess a Remote Pilot Certificate before they can legally use a drone to capture aerial photos or video that will be used to market your home. It doesn’t matter if no money changes hands; the FAA clearly defines real estate photography as a “commercial purpose,” and even uses it as a key example of the difference between commercial and recreational flight. Liability for unauthorized operations can fall on both the pilot and the person who hires the pilot.)
Of course, being a licensed drone pilot is just the beginning. Drone photography is still real photography. It’s a job for a skilled real estate photographer who occasionally uses a camera that flies. Just as with terrestrial photography, there’s more to this than just buying a camera and clicking a button.
At present, I’m doing this sort of work for only one Realtor—my wife, Jean Hedren. It’s become a major differentiator for her and her listings.
But if you’re a Realtor from outside our local NW WI market, and if you’d like to invest in the sort of photography that will differentiate you and your listings from the competition, then let’s talk. You can reach me at firstname.lastname@example.org.
And if you’re an architect, builder, or interior designer, you shouldn’t be settling for mediocre photos that send your prospective clients exactly the wrong message. Instead, let’s create images that let the excellence of your work shine through.
Or… Renting out your lake home or cabin through a vacation rental service? Even though you’re “only” renting your home and not selling it, you’re still competing with dozens of other enticing options that are just a click away. An investment in stunning interiors, exteriors, and aerials could quickly pay for itself with just an additional week or two of occupancy. Please drop me a line if you’d like to learn more.
Check out my gallery pages for examples of the stunning images that can make your home stand out from the crowd. For more still, check out Jean’s blog and website over at www.JeanHedrenRealtor.com. And for fun drone videos, check out her YouTube channel at Jean Hedren, Your NW Wisconsin Realtor.