I’ve always used images to help tell my stories. Now I’m using them to tell love stories. You might call them. . . . Real estate romances.
If you were single and needed a photo for your online dating profile, would you use the one on your driver’s license? How about your mug shot from that one time when the party got a little too wild? Probably not. You’d go for something a little more flattering.
Selling a home is no different. After all… Everyone wants to live and love in a bright, sunny, happy place with a great view. But no one ever fell in love with a floorplan.
As a photographer, I do more than just document rooms and structures. Instead, I give buyers a sense of what it feels like to actually be there. With a two-dimensional image, I help them imagine themselves in a three-dimensional space—swimming in your lake, sitting on your dock, relaxing on your deck, and cooking dinner in your kitchen. Making your home their home. I make them fall in love.
Here in northwest Wisconsin, most lake homes and cabins have a great view. That view, even the one out the kitchen window, is a big part of what we’re selling. That’s why I work hard to create beautifully composed and lighted interiors whose windows bring the outside in. It requires tremendous attention to detail during the shoot, and then later even more work in post.
I strive to create beautiful, natural-looking images that are authentic, honest, and real. It takes hard work that can’t be replaced by software shortcuts. The difference is more than just artsy or technical, and it’s a difference that really matters.
At present I’m doing this sort of work for only one customer: my wife, Jean Hedren. She’s been keeping me busy. You can visit her online at Edina Realty and at her Northwest Wisconsin Homes blog and website. While you’re at it, check out her NW Wisconsin Homes YouTube channel.
Meanwhile, click on a category if you’d like to see a few favorites from recent shoots.